7-Eleven

This case study dives into an animated narrative that highlights the convenience and savings offered by the 7-Eleven mobile app. As a user of the mobile app, I was very passionate about this project, and loved being able to create a storyline to promote it.

To reinforce the brand's identity and emphasize the main message, the animation seamlessly transitions into a logo build. The scene shifts to the signature 7-Eleven green hue, showcasing the brand name in its recognizable font. A clear call to action prompts viewers to download the app, emphasizing the opportunity to save money on fuel purchases.

The adventure begins as a cheerful car pulls into a bustling 7-Eleven gas pump, setting the stage for an exciting journey ahead. As the scene unfolds, viewers are treated to a delightful spectacle as cars of all shapes and sizes loop around the lot, eagerly making their way to the gas pumps. With each joyful turn, the animation captures the essence of the 7-Eleven experience, where convenience meets savings in an engaging environment.

As a case study, this project highlights not only my technical skills in animation and design, but also my ability to conceptualize and execute a creative vision that aligns with the client's objectives. With a blend of whimsy brand identity and persuasive messaging, the 7-Eleven cartoon advertisement serves as a compelling storyline for the audience.