Target
The goal of this case study was to really dive into the Target slogan, “Expect More. Pay Less.” The scene first opens to the iconic red Target shopping cart in a grocery aisle.
To signify the beginning of the slogan, “Expect More”, items of all brands start falling into the cart. This is meant to prove that Target will have more options for groceries than other department stores.
Fading into screen, I then had the Target logo fly into screen, with coins falling all around it to demonstrate the amount of savings that customers will have while shopping here. This is also meant to display the second half of the slogan, “Pay Less.”