TG LEE
For my TG Lee 3D animated case study, I blended whimsy imagination and brand storytelling to showcase the essence of the TG Lee dairy products. Using Cinema 4D to arrange the storyline, I not only showcased the range of milk flavors, but also emphasized the brand's commitment to quality and community. The white cows represent whole milk, brown cows represent chocolate milk, and the pink cows represent strawberry milk. This cute and fun style appeals to the family friendly target audience of TG Lee.
The storyline unfolds with a scene featuring a pasture dotted with white cows representing plain milk, brown cows symbolizing chocolate milk, and pink cows signifying strawberry milk. As the audience is introduced to this cute setting, one white cow takes center stage, walking up with curiosity.
After the cow is lifted into the sky, it takes control of the spacecraft and steers off-screen, leaving behind a trail of wonder and excitement.
Suddenly, a beam of light descends from above, enveloping the white cow, capturing the viewer's attention with an unexpected twist. As the glow surrounds the curious cow, it blinks twice in the light. With a graceful ascent, the cow is lifted into an alien spaceship.
Smoothly transitioning, the screen fades to the TG Lee blue color , welcoming the logo build. The TG Lee logo pops onto screen in a fun, eye catching way. Then, the cow in the ship returns! It flies into view to present the brand's tagline: "Farmer Owned. Community Loved."